Offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites, and file-sharing sites, are utilised by candidates and parties during three election campaigns in France, Belgium, the US, and the UK.[...]

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein,[...]